1The challengeAllevamento Colle Grande is a newly opened chocolate Labrador Retriever kennel. Entering the professional breeding market without history, reviews or a community is a huge challenge: in this sector, buyer trust is everything. Credibility and visibility had to be built from zero in order to sell the litters.
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2The solutionWe built a full social presence on Instagram, Facebook and TikTok with authentic and emotional content: videos of puppies in their daily life, growth moments, breed education and behind-the-scenes of the kennel. An entirely organic strategy — zero euros in advertising. The content focused on emotion and transparency to build trust with potential buyers.
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3The resultsAll litters sold and booked in advance, some even before birth. On TikTok, over 300K organic views with a new profile (top video 81.5K views), 2,150 followers and 46.4K likes — outstanding numbers for a brand-new kennel. All achieved with €0 ad spend: pure organic strategy that turned a brand-new business into a recognized brand in the sector.
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