1The challengeEstethya Beauty was being managed by another agency for its social communication, but wasn't getting results. The owner was convinced she had a "blocked" Instagram profile. No organic strategy, no effective video format, generic content that didn't drive engagement.
1/3
2The solutionWe completely redefined the content strategy focusing on POV format and situational content shot directly inside the salon. Short, authentic and relatable videos showing the everyday life of the beauty center. Simultaneous publishing on Instagram Reels and TikTok (profile created from scratch). Zero ad budget — pure organic.
2/3
3The resultsThe profile wasn't blocked: it was missing the right strategy. In less than a month: over 2 million views on Instagram (with one Reel at 1.9M), over 1.1 million views on TikTok with a brand-new profile (top video 963K views, strong follower growth). All of this with €0 ad spend — only organic content.
3/3
