1The challengeA one-off event has a very short communication window: a few weeks to let people know it is happening, a few days to bring them to the square, and an audience made mostly of the town's community and neighbouring villages. Classic paid promotion achieves little if the content is not shared by the people who live there. For three very different events (a patron saint festival, a bike race for a cycling school and a municipal festival for families) the challenge was the same: create Reels the community would watch to the end, comment on and pass on to friends and family.
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2The solutionWe followed the same method for every event. First the analysis: which videos had already worked on the event's profiles and why (for the Festa della Famiglia we studied 10 TikToks and 11 Reels from the Festa di Santa Croce, frame by frame). Then the scripts, written to last 15-40 seconds, with on-screen text that works with the sound off and plenty of local faces, because everyone who appears is someone who shares. Then the shoot, including drone footage, and vertical editing for Instagram, TikTok and Facebook. Festa di Santa Croce 2026: profile management and Reels built for the community, with formats such as rapid-fire interviews in the square. Acido Lattico Bike School Bike Cross, a cycling school in Sabina: aerial footage of the course and Reels of the race. Festa della Famiglia for the municipality (3 and 4 October 2026): ten scripts shot with a group of local young people, including in the town library, for the launch and the coverage of the two days.
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3The resultsAll three events achieved excellent organic results. The Festa di Santa Croce profile recorded more than 100,000 interactions, with single Reels passing 14,000 views on Instagram. The method works for any local event, food fair, festival or sports event: content built around the community that will watch it, published before, during and after the event.
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