1The challengeFIBUR — the Italian Burraco Federation — wanted to modernize its image and reach a younger audience. Burraco is perceived as a game "for older folks" and the federation needed fresh content to prove it's a mind sport for all ages. The goal: bring the Italian Burraco Championship to TikTok and speak to Gen Z.
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2The solutionWe supported FIBUR during the National Championship with professional video production: player interviews, match moments, behind-the-scenes, POV content and "double interview" formats designed natively for TikTok. Videos were optimized for vertical format with hooks in the first 3 seconds, overlay text and fast pacing. Organic promotion on TikTok as the main channel to reach the younger target.
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3The resultsOver 500K organic views on TikTok with videos at 357K, 188K and 67K views. The @fibur_official profile reached 2,460 followers and 36.1K likes — an outstanding result for a card-game federation. The content proved burraco can speak to young people too: comments, shares and engagement from an audience completely new to the federation.
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