1The challengeHotel Don Diego is a prestigious 4-star hotel on the Costa Dorata in Sardinia, 12 km from Olbia: 50 rooms in traditional Sardinian villas set in a 60,000 sqm park sloping down to a private fine-sand beach, with a private marina, two seawater pools, watersports center, Costa Dorata gourmet restaurant and breathtaking views of Tavolara and Molara in the Marine Protected Area. Rated 9.4/10 on Booking for couples and a TripAdvisor Travellers' Choice winner. A property worth millions but in need of a digital strategy worthy of its luxury positioning to increase direct bookings.
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2The solutionWe created a tailored strategy with direct bookings as the objective: professional video production with aerial drone footage of the property, the Sardinian coast and the islands of Tavolara and Molara, interior photo shoots of the sea-view Junior Suites, the panoramic restaurant, the pools and the private beach. Content crafted to convey the exclusivity of the experience — from the private marina to the Mediterranean gardens — and to convert into bookings, distributed across social media with an editorial plan focused on the luxury travel audience.
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3The resultsCampaign in progress — drone video content and interior shoots already produced and being distributed. Strategy focused on direct bookings for the 2026 summer season (open May 24 to October 12), with premium positioning across all social channels.
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