1The challengeManinox S.R.L. is an Italian company specialized in professional catering products, competing with the main players in the HoReCa sector. Although they have a high-end catalog and a well-established customer base, they lacked a structured social presence and the promotional video content needed to showcase their products with the quality the brand deserves. At the same time, the e-commerce needed consistent, professional product thumbnails to showcase the catalog online.
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2The solutionPiuclick handled the creative and social side: launch of social media management with a dedicated editorial plan and production of professional promo videos to communicate products effectively. In parallel, we created e-commerce product thumbnails, ensuring a consistent visual standard across the entire catalog.
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3The resultsFirst chapter of structured social presence for the brand, with promo videos in distribution and an e-commerce catalog refreshed with consistent product thumbnails. The work is ongoing and is designed to consolidate over time the visual identity of Maninox in the professional catering products market, where perceived quality is decisive.
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