1The challengeThe parapharmacy sector is among the most competitive locally: thin margins, competition with pharmacies and large retail, and a habitual customer base hard to reach online. Parafarmacia Sana in Fiano Romano (RM) needed to differentiate and drive real foot traffic into the store, reaching new customers within a 20km radius.
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2The solutionFull social media management on Instagram, Facebook and TikTok with POV and situational content shot in-store. Adding products to TikTok Shop to monetize content directly. Local Meta advertising campaigns geo-targeted within a 20km radius to drive in-store visits. A content strategy designed to make the store discoverable to new audiences — 99% of views come from non-followers.
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3The resultsOver 5 months of management: 408.8K views on Instagram (+138%), reach of 250.6K (+174%), 2,500 interactions (+172%) in the last month alone. On Facebook: 300.8K views (+45%), 119K viewers. On TikTok over 500K total views with videos at 85K, 76K, 53K and 50K views — profile built from scratch with POV content shot in-store. Grand total: over 1.2 million organic views for a local business. 99% of views come from non-followers: new customers discovering the store every day.
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