1The challengeRisarcivolo.it is the website of a lawyer specialising in compensation for air travel disruptions: cancelled flights, long delays, denied boarding. The project started with a problem that wiped out any chance of organic growth: the website was not being indexed correctly by search engines. Pages didn't appear on Google and, in a sector where the potential client searches "cancelled flight compensation" at the exact moment of need, being invisible in search results simply means not existing.
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2The solutionWe built the website on solid technical foundations and strengthened it for SEO: a full technical audit, resolution of the indexing blocks (sitemap, robots, canonicals and URL structure), schema.org structured data, performance and mobile optimisation. In parallel we worked with a GEO (Generative Engine Optimization) approach: content organised into clear questions and answers, semantic markup and signals designed for AI crawlers, so the site would be readable and citable by AI-powered search engines as well.
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3The resultsThe indexing block was solved: the website is now correctly indexed and covers searches related to air travel compensation. Above all, its content is read and cited by AI engines too — ChatGPT, Perplexity and Google's AI Overviews — which for many passengers are now the first point of contact when looking for answers about a cancelled or delayed flight. An organic channel that brings qualified enquiries to the firm, without depending on paid advertising.
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