1The challengeSabina Autodemolizioni srl is a car scrapyard offering free vehicle scrapping and used spare parts sales. An industry traditionally considered "unsocial" and hard to communicate online: the image of the scrapyard is often negative and the target audience is very specific. The challenge: make a niche business visible and attractive on platforms dominated by lifestyle and entertainment.
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2The solutionMulti-year collaboration with full management of Instagram, Facebook and TikTok. We turned scrapyard everyday life into viral content: fun videos, automotive memes, behind-the-scenes with Damiano as a recognizable protagonist. Native content for each platform with themed playlists on TikTok (Viral Damiano, Viral meme, Car parts). The link in bio points directly to the PiuClick system to maximize conversions.
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3The resultsRecord-breaking numbers for the industry. On TikTok: 13K followers, 538K likes and videos at 8.2M, 7.3M and 1.9M views — over 17M total views. On Facebook over 15 months: 21.7 million views, 100K interactions, 21K followers (+1,200%), 182K profile visits (+714%). Just in the last month: views +217%, followers +1,500%, watch time +765%. On Instagram: 610K views, 1.7M reach, 21.2K interactions. A scrapyard turned into a viral phenomenon with over 40 million total views.
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