1The challengeSelfiestreet is a freshly launched startup app. Before PiuClick they had no defined audience groups, no organic strategy and were spending heavy ad budgets without optimization. Zero structured social presence across all platforms.
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2The solutionWe built a complete omnichannel strategy: production of high-impact video creatives optimized for both ads and organic, Meta Ads Advantage+ campaigns with app install objective segmented by creative (VideoMatrimonio, VideoAmico), native publishing on TikTok, Instagram Reels, Facebook, X and YouTube Shorts. Daily budgets scaled progressively from €20 to €40 per ad set.
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3The resultsIn just 7 days: +1100% growth, 100,000 users reached with the first organic video, best CPI of €0.44 on Meta Ads, 167K+ total impressions, 114K+ reach. Current goal: scale from 100-150 downloads/day up to 500-1000/day.
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