1The challengeStockItalia sells pallets and truckloads of liquidated goods to VAT-registered resellers (bin stores, discount shops, flea markets, exporters): bankruptcy stock, Amazon returns and big-brand overstock, at fixed prices and with a dedicated consultant instead of a shopping cart. In this market lots change every day, margins are decided on the purchase price and reaching the right buyer first matters. No off-the-shelf software held it all together: an indexable public catalogue, monitoring of the lots available on liquidation platforms, price estimates, a buyer database and email campaigns. It needed a single, tailor-made system owned by the client.
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2The solutionWe built both the website and the internal back office from scratch, on Node.js, Express and PostgreSQL, with no CMS and no third-party e-commerce platform. The stockitalia.eu site has a catalogue filterable by brand, category, region and condition, sign-up reserved for VAT-registered businesses, pages for foreign buyers, a blog with more than thirty guides and technical SEO tuned page by page, with the English version generated from the same HTML. Behind it sits the back office: automatic monitoring of lots from the main European liquidation platforms, hammer-price estimates from a model recalibrated every night on closed lots, import of load manifests with product names translated into Italian, a buyer CRM with lead scoring, automatic matching between each lot and the most interested buyers, email and offer sending straight from the panel and reading of incoming replies.
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3The resultsStockItalia works every day on a system it owns: the site collects resellers' sign-ups and requests, and the sales team follows in a single panel the lots to assess, the estimated price, the buyers to contact and the emails already sent. The code belongs to StockItalia: no platform fees, no dependency on third-party software for catalogue, pricing and CRM, and every new need becomes one more feature rather than a compromise. Since February 2026 the project has grown through more than 180 releases, from the first pages of the site to the offer engine that now accompanies every lot.
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